Last night, I was flipping through channels looking for something interesting and found myself on the Japanese Cartoon Network. It's similar to the one in the U.S. except the cartoons are bilingual when they are in English and there is a mixture of Japanese cartoons as well.
The cartoon I happened to land on was Peanuts which was just finishing before Bugs Bunny started. Since I'm a fan of old Bugs Bunny cartoons, I decided to let the commercials play through and watch the upcoming cartoon. This is where things got weird.
The commercial that aired was a really long one about crabs. This is the sort of ad where some woman stuffs huge gobs of the featured food into her mouth while shrieking orgasmically. At one point, she looked like she was trying to gag herself by inserting the better part of an entire leg into her mouth and sucking off the meat. I'm not kidding. She easily stuck 4 inches of it in her mouth and it looked like more. No wonder her eyes were bugging out and she was making loud noises. I'm sure her uvula was bruised.
Anyway, the commercial was offering up 7 enormous spiky-looking crabs for about $100 so I was wondering who they think is watching cartoons at 9:00 pm. I'm doubting kids are jumping up and down begging their mothers to buy them crabs (though they may grow up thinking they may prove useful in foreplay after watching those ads). So, I'm wondering who this type of thing is aimed at.
I guess it could be the mothers of children who watch cartoons with their kids but my image of kids parked in front of the T.V. is one where it's an electronic babysitter while mothers are off doing the thousands of little things they must do to run a household and care for their families. Perhaps all the over the top expressions of delight are meant to force the mothers to come rushing into the living room to see if their kids have stumbled across some pornographic programs only to become entranced by the great value and obvious deliciousness of those monster crabs...or at least make them wonder if they can seek the gratification they're missing elsewhere in their lives through seafood consumption.